case studies

Brand Identity solutions for PC Creations.

PC creations are a Leeds based company, specialising in Floral design and venue decoration. They pride themselves on the locality of their business, providing an intimate service for clients through home visits and custom décor.

the brief

The company’s owner approached XiXi Creative with no prior branding, intending to secure their position in the world of special events through photography, design for print and brand identity.

the solution

We decided to visually emulate their floral design work through a modern logo, stepping away from the typical feminine pastel tones and introducing a bolder palette to coincide with their unapologetic brand ethos. Our heavy green palette acted as symbolism for sustainability; given that the client prides themselves on home growing and cultivating their fresh flowers. We approached the brand photography with plans for consistent style and a striking exhibition of colours. We agreed that it would be beneficial for the photography and logo design to be used alongside each other, which worked well when used in print for business cards and banner designs. Our photography became a vital component of the client’s brand identity, giving an elegant and cohesive visual presentation of their capabilities. The Photography usage extended across various media platforms, including their website and brand editorials.

I knew I needed a new logo and business cards for my Floral Design Business, but that was about it. With no idea at all about branding and promoting the business, XiXi Creative managed to create something which I believe expresses what my business is about. I highly suggest setting a bit of time aside for a consultation. You’ll be investing in a company that will produce high quality images, alongside an excellent design service.

Pauline Alexis
PC Creations

 

|

fancy a chat?