case studies

Company logo design for Rhematheo Ltd.

Rhematheo Limited is a UK based pharmaceutical company, owned by a  husband-and-wife doctor duo. The company was birthed through a love of  helping others and creating easy access to pharmaceutical goods – Both locally  and in their home country of Ghana.  

the brief

Rhematheo Limited contacted us with concerns surrounding brand identity.  They wanted branding that could expand with their company as they introduce different products and trade Pharmaceuticals. 

the solution

We settled on an abstract geometric butterfly as the brand logo, due to its  association with growth, expansion and transformation. This correlated with  the company’s intentions for its products and the overall business. Despite the  company’s strong Ghanian links, we opted to steer away from the Ghanian flag  usage or typical colourways; this was purely due to its common use among  Ghanaian brands and storefronts. Our logo design was crucial to gaining  visibility in a market saturated by outdated and uninspired visual  representation. The chosen colourway of navy, yellow and white allowed for a  corporate appearance with a hint of warmth – appealing to both industry and  client. 

We approached XiXi Creative to design a logo for our business after seeing a stunning piece of branding she’d produced for a friend’s start-up. The company was an absolute delight to work with from start to finish. Always warm, friendly and approachable, easy to talk to and discuss ideas with. The design team was efficient, reliable and flexible; their professionalism was exemplary. They were always happy to listen to our ideas and make helpful suggestions and changes to the design where necessary- nothing was too much trouble for them. We had a very tight deadline, but XiXi took it all in their stride and delivered on time, always maintaining a calm, pleasant and reassuring manner.

We’re completely happy with the company’s approach and quality ofwork. They are an extremely talented and creative company, but never once did they impose thei ideas on us; rather, by gently and patiently guiding us to think through what we wanted, and applying their incredible artistic skills, they captured the essence of our business in the final design.



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